Back to Basics Archives - Reputation Today

Back to Basics

Features March 4, 2016

Back To Basics: Online Reputation Management

Reputation management is the practice of attempting to shape public perception of a person or organisation by influencing online information about that entity. In today’s…

Features February 16, 2016

Back to Basics: Seven Phases of a PR Campaign

Expert professionals suggest that the exercise of Public Relations must always be divided into seven phases. We thought of listing the seven phases only to…