digital Archives - Reputation Today

Views June 19, 2018

PR through the lens of the fourth industrial revolution

A few years ago, there was a film by a leading Indian telecom company, which featured the birth of ‘baby extraordinaire’. The baby, within seconds…

Features April 5, 2016

How Can Communicators Make the Most of LinkedIn?

LinkedIn is now much more than a platform to search jobs and find potential employees. It was the case long ago when LinkedIn came into…

Features April 5, 2016

Infographics in PR: SEVEN Tips to Remember

With the rise of digital and social media share in the PR mandate several new tools have come to play an important role in public…

Views March 28, 2016

With digital audiences increasing, is the media relations dead?

The latest statistics at Mobile World Congress 2016 unveiled that the total number of people existing on Facebook are more than the population of both…

Views March 21, 2016

5 Best Practices for Effective Online Communications and Social Media

I have frequently been called upon to consult with organizations and professionals on how to safely and effectively navigate the changing currents of online communications….

Features March 6, 2016

How to Write an Effective Press Release

There’s a lot that goes into making a journalist care for your press release or close it as soon as it’s opened. And the harsh truth…

Features March 5, 2016

Social Media Expert Vs PR Professional

While the boundary between social media handling and digital PR mandate has almost diminished and people are jumping over the fence from one side to…

Features March 4, 2016

Back To Basics: Online Reputation Management

Reputation management is the practice of attempting to shape public perception of a person or organisation by influencing online information about that entity. In today’s…

Features March 3, 2016

Twitter: The New Best Friend of PR Professionals

We’ve heard a lot about social media the in-thing, digital PR is taking over and traditional PR is past. It may be so, may not…

Views February 29, 2016

Engaging Employees – Digitally

Strategic, clear and consistent communication is critical for employee engagement. It helps motivate and empower employees by keeping them informed about an organization’s objectives and…