Little Joys October 24, 2018 Significance of ROI in Public Relations Public relations isn’t only about keeping your brand in the media spotlight; it’s also about keeping this spotlight from shining on your competitors. A good…
Taking PRide July 9, 2018 Are we measuring what we ought to measure? Today’s column is the introduction from a webinar I presented recently on metrics for measuring. It is longer than usual and has a lot of…