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Views January 11, 2017

Autopsy – Lessons learnt from failures

According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley, India has been a house to more…

Engaging Strokes January 5, 2017

What about your New Year resolutions?

A New Year means resolutions. What we observe year after year after year is that the new year arrives with clockwork precision. On time, every…

Features August 17, 2016

Tips for Effective Marketing; Riding on National Pride

Every year we see this in action – when national pride gets to be top-of-mind for brands. There’s Independence Day, which is a declared public…

Features June 17, 2016

PR is Earned Media

We have heard this statement often: Advertising is paid media, Public Relations is earned media. Even professionals get confused and sometimes cannot pinpoint the difference…

Views April 22, 2016

PR – the Frank Underwood Way?

“If you don’t like the way the table is set, then turn the table over” – said Frank Underwood. This is by far one of…

Views April 15, 2016

Sutras for a Perfect Pitch

“We are pretty impressed with your proposal. Let us meet again to discuss the details and freeze the deal.” This was Sudhir’s reaction to Rachel’s…

Views April 11, 2016

FIVE Things To Remember While Doing PR For A Restaurant

Restaurant business is buzzing in today’s world. A restaurant can never be a vanity project; it needs to make business sense to survive. You’ve developed…

Features April 5, 2016

SEVEN Limitations of Public Relations

The advantages of PR, the strategies, tools and trends are subjects often talked and written about by experts of the profession. What remains untouched and…

Features April 5, 2016

Infographics in PR: SEVEN Tips to Remember

With the rise of digital and social media share in the PR mandate several new tools have come to play an important role in public…

Views April 1, 2016

Quick Tips for Beginners in PR and Corporate Communications

We are in the business of communications, we are communication specialists. We build positive image for our clients, manage their crises, create perception for them…