Reputation Management Archives - Page 2 of 2

Features August 8, 2017

What can harm the reputation of a young organisation?

Reputation is one of the biggest and most important assets a company has. When a company’s positive stories are reported in media, or when people…

Features August 1, 2017

Building a reputation when starting up

“A simple desire to create a tailor-made product for the Indian consumer has grown into something beyond what we imagined,” Sachin Bansal, CEO Flipkart revealed,…

Views July 20, 2017

The future is calling, where are you?

In my recent travels to USA to attend the IABC World Congress, I had the opportunity to interact with some remarkable professionals from over thirty…

Features July 4, 2017

Can organisations market good reputation?

When you consider corporate “reputation” there are some questions that surface. What is the reputation of your organisation from the perspective of customers, prospective customers,…

Views June 28, 2017

Reputation: An important ingredient for every brand

In this present day and age, the success of any brand is based on the reputation it carries – hence the importance of “reputed brands”…

Views April 7, 2017

Internal Communication Drives Business Reputation

Have you ever considered that employee word-of-mouth can make or break the reputation of a company? What was the impact on Goldman Sachs’ reputation when…

Views March 22, 2017

What 2017 has in store for Public Relations?

It is a New Year and hence, the best time to look at the past, while gearing up for what the future may entail. 2016, witnessed the…

Features December 22, 2016

How can PR help restore brand perception?

We live in an ‘instant’ society today – times that are dominated by everything ‘instant’. The social media is a constant presence and ‘breaking news’ is a norm….