Reputation Archives - Page 2 of 2

Features February 25, 2016

The Art and Science of Crisis Communication

Before delving deep into the subject and listing the tenets of crisis communication, one needs to understand what actually is a crisis and distinguish between…

Features February 25, 2016

Image Building Exercise and Role of PR

John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence significant public”. He emphasised that public relations…

Views February 25, 2016

So, what’s there in a name? Everything

“Some are born great, some achieve greatness and some hire public relations officers.” – Daniel J. Boorstin The quote very beautifully explains the job of…