Reputation Archives - Reputation Today

Nation Craft, State Craft January 18, 2019

Liability of Reputation

As a practitioner and an educator in the field of reputation management, just like most of my colleagues I have upheld the belief that good…

Features July 25, 2017

Battling for the consumer’s mind: Positioning & Reputation

Conveying a brand’s reputation to a target market is a fundamental marketing activity. And, arriving at a unique positioning for that brand is also intrinsic…

Features July 11, 2017

Reputation and Marketing: two sides of the same coin!

Public Relations and Marketing are often thought of as two sides of the same coin – they both involve communicating and promoting an organisation to…

Engaging Strokes July 6, 2017

The reputation effect on marketing

I was just going through the report – Best Companies to Work For 2012-13 survey by Business Today and PeopleStrong in association with Naukri.com and noticed that…

Features January 17, 2017

Handling Celebrity PR

Celebrities live life in the spotlight. We are constantly exposed to problems, scandals, crises that they face, which are invariably brought into the public eye….

Views November 24, 2016

Chief Communications Officer (CCO) – Story of ‘PILS’, ‘RISE’ and many ‘GAPS’

I know your first reaction might be that this headline does not make any sense… Or does it? Without further confusing you, let me request…

Taking PRide August 22, 2016

PRAXIS – the fifth edition is a month away

I had not imagined when I was sowing the seeds for PRAXIS way back in 2012 that it would grow to become an annual event….

Views April 19, 2016

You can’t kill a story!

Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when you least expect! In fact, even the…

Views April 14, 2016

PR 3.0 starring Chief Reputation Officer!

In customer directed “Public Relations 3.0”, Chief Reputation Officer (CRO) is a treat to watch, even in the most clichéd scenes. He knows how to…

Features March 4, 2016

Back To Basics: Online Reputation Management

Reputation management is the practice of attempting to shape public perception of a person or organisation by influencing online information about that entity. In today’s…