StartUp Archives - Reputation Today

Taking PRide August 28, 2017

The age of one-person consultancies

The latest fad in the world of Public Relations is for a person with atleast ten years of experience to quit his or her corporate…

Features August 1, 2017

Building a reputation when starting up

“A simple desire to create a tailor-made product for the Indian consumer has grown into something beyond what we imagined,” Sachin Bansal, CEO Flipkart revealed,…

Views March 31, 2017

Why is communication critical for a startup?

Communication is an aid used in everyday life, be it personal or business. Without good business communications, the internal and external structure of a company…

Views February 8, 2017

How communication adds value to startups in their entrepreneurial journey

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates A startup is the brain-child…

Engaging Strokes July 14, 2016

Storytelling can help startups get the winning edge

The lure of storytelling came to mind, as I was flipping through art on a rainy afternoon. I stopped at Salvador Dali’s artistic masterpiece The Persistence…

Views April 24, 2016

The Start-Up story in India; and What PR Does to it!

India is at the threshold of an accelerated growth and it is believed that this growth will be led by the new set of passionate…

Views April 22, 2016

PR – the Frank Underwood Way?

“If you don’t like the way the table is set, then turn the table over” – said Frank Underwood. This is by far one of…

Views April 16, 2016

The Blindfolded Plunge

Today, entrepreneurship has become cool. Driven by aspirational case studies, an increased acceptance of family and society of entrepreneurship, and even the public campaigns in…

Views March 4, 2016

The curious case of Mr. Transitory

“When was the last time I held a print copy of The Economic Times?” muttered CXO of an emerging startup to himself. The blank expression…

NEWS February 1, 2016

Publicis Groupe Launches Publicis 90 to Mentor 90 Startups

Publicis Groupe celebrates its 90th anniversary by selecting 90 digital start-ups to mentor & fund Publicis Groupe, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th…