Articles by Akanksha Jain

About a decade ago, the online business was still in its early days. Digital marketing was still new and in its infancy. The mobile phones…

When an organisation thinks about marketing or brand building, it takes into account its customers, partners, and other stakeholders and devises specific strategies to reach…

An organisation has a number of leaders across levels and it is the leaders who lead the way and either make it happen, allow it…

The year 2020 has been totally unexpected with billions forced to stay home for weeks. The Covid 19 pandemic has not only impacted millions of…

Social media presence has become integral for brands, irrespective of their size or industry. Whether is a new age company that just started out, or…

If we spend time analysing successful brand campaigns on social media, it can be easily observed that the flagbearers are the B2C companies. Their industries…

We live in hyper-competitive times with numerous brands trying to capture the attention of the customers. With social media and internet taking centerstage in our…

Someone rightly said ‘Change is the only constant’ and whether it is our personal life or a business, change is inevitable. In a VUCA world,…

A few years back, a good leader was someone who had a vision, could strategise well and accomplish goals as required by the organisation. The…

Today, the world is battling with the Coronavirus pandemic. Developed and developing countries across the globe are in a lockdown state to be able to…