Articles by Arneeta Vasudeva

The mid to late nineties, saw India witness the era of the supermodels. Marked by a wave of talented and beautiful models who revolutionised the…

Once considered a niche market, the Indian film industry is now a global phenomenon, with its films reaching audiences across the world. From Hollywood collaborations…

Traditionally, consultancies have been working in silos driven by channel led solutions, versus, idea led direction. Today, as the lines have blurred between earned, owned,…

The world of marketing and communications is constantly evolving to meet the needs of consumers at the same rapid pace as, technology and its offerings….

Be it, Shah Rukh Khan’s comeback movie “Pathaan” or world cup cricket, there’s a huge following for Bollywood and cricket in our country. Both, have…

Social media’s undeniable importance in the communications and  marketing mix for brands is not lost on anyone. When leveraged correctly, social media can be used…

Many young executives convince themselves that they cannot speak in a public forum. They imagine the worst will happen, such as the mouth drying up,…

The hospitality industry is seeing a new trend following the impact through the pandemic, 2020-2021. There is increased consumer awareness of all things that should…