Articles by Asif Upadhye

The main goal of advertising is to ‘get people talking’. An impactful campaign gets the right kind off buzz and generates sales for the brand….

Authenticity plays a massive role in shaping a brand’s reputation. Consumers are constantly on the look-out for brands that are honest and reliable in their…

Do you have an account on any social network? If you answered yes, then you are a part of about 3.8 billion social media users…

The world was clearly not prepared. As the onslaught of the SARS-CoV-2 continues, it has raised questions, the answers to which can define your future…

As with all things, some people love working from home, while on the other end of the spectrum are those who absolutely loathe it. No…

Have you ever watched a product review online that influenced your purchasing choice?  Chances are, that you have. Digitalisation has made it effortless for consumers…

The line between Public Relations (PR) and the media is often blurred. Most of the time, certain confusion arises due to a lack of understanding…