Articles by Atul Malikram

The article discusses the author’s take on storytelling in the Indian market. WHEN IN ROME DO AS THE ROMANS DO The above proverb signifies, ‘’when…

Publicity laws can be difficult to understand, but I’ll do my best to break it down for you. Publicity builds brands…..  Most people get confused…

The PR landscape has changed significantly over the last few years. Especially after the Covid scenario brand managers across all the industries are busier than…

2020 has been a year of contemplation and adjustments for everyone across the length & breadth of the country, with no religion, caste or income…