Articles by Ganapathy Viswanathan

The importance of communication be it internal or external has changed over a period of time. Especially in last 10 years the role of CCO…

Health care as a category has evolved and grown leaps and bounds that brands today are seeking differentiation in the market to be visible in…

How boring it is to create a press release and then disseminate to get some small coverage in some part of the region in a…

The fundamentals of PR will never change and the principles of PR still need to be followed while working on any PR strategy or Campaign….

After the pandemic with the country opening up fully brands became very busy in 2022 and we saw many brands actively engage this year. With…

We are now a free bird as the pandemic has faded away and hopefully the year 2023 will be year of buzz and action for…

May be in the early 90’s and even the beginning of the new millennium Public relation was seen as one of the offerings in the…

All of us get excited when we win new business after a very competitive multi -pitch presentation.  Yes, we need to win businesses so that…

Your employees are the biggest asset of your organisation. Motivating your employees and keeping them engaged is very important in today’s high attrition that happens…

The early 90’s saw the beginning of technology entering the Indian market. This was in various forms starting from basic PC’s to Mainframe computers to…