Articles by Nikhil Dey

A line from the book ‘the covenant of water’ by Abraham Verghese helped me better understand a fleeting feeling I experienced and examine it. The…

“Don’t miss the woods for the trees” is an oft-repeated phrase used to remind us that we should focus on the bigger picture and not…

A good public relations campaign makes the audience introspect, think and act. It makes you look inside yourself and then explore the outer world. I ask…

“If you can’t see it, it’s hard to be it” was a line that came up a few times in a ‘Lead Her round table’…

I was asked to make a presentation on a topic that I felt I did not have adequate depth of knowledge. My first instinct was…

In the last 25 years of consultancy life, in different ways and at different times, the same conversation seems to crop up.  “My team has…

From likes and shares, to share of voice and the dreaded AVE (Advertising Value Equivalent), the PR industry continues to struggle to find a way…

I had gone to Mumbai for a workshop last week. After lunch in our office cafeteria, as I was walking towards the lift and passing…

Appreciative Inquiry is a phrase I heard last week, that seemed to be worthy of further enquiry. Before I went in search of a better…

After 264 weeks of writing and publishing on LinkedIn, this morning, when I was out for my walk, I thought to myself “Do I have…