Articles by Pooja Trehan

My Sunday binge was the lovely movie – Cars (the first one) – and that is when I wondered how these animation movies are a…

Somehow the entire planet went through a transformative phase, ever since 2020 began. There has been no shying away from the effort that every individual…

Essentials. Social Distancing. Remote. Mental health. Mindfulness. Pandemic. Zoom. WFH. Second Wave. Lockdown. Quarantine. The New world. Undoubtedly words that topped the charts in 2020…

So don’t go all rolling your eyes at the title and wondering what a silly question to ask! We as communicators are the first to…

Yes, this could have started as an afterthought from the #IWD conversations flooding away half the planet. This year seemed like the pandemic or vaccination…

For years as communication professionals, we work hard to design campaigns that have an impact on the brand or the company’s equity. The focus is…

“That was the real secret of the Tarahumara: they’d never forgotten what it felt like to love running. They remembered that running was mankind’s first…

Finally, the soapy wars clean up their act! Sebamed gets relief to continue their advertisements, with certain restrictions regarding HUL soaps. Also, wondering if audiences…

We have often heard that parenthood, rather motherhood, is a completely different journey. Actually, who am I kidding, it’s a rollercoaster ride, that to for…

Just as no one can understand your struggles better than you, similarly no one can understand your dreams better than you! The new wave of…