Articles by Prasad Ramasubramanian

In today’s digital landscape, the term “virality” is often the Holy Grail for public relations (PR) professionals and brands alike. It’s every brand’s dream to…

Transparency has become a buzzword in the world of corporate communication, and for a good reason. Consumers today are more informed, more connected, and more…

Welcome to the era of micro-moments—those fleeting, blink-and-you-miss-it interactions that are reshaping how brands communicate in the digital world. With attention spans shorter than ever…

In the world of Public Relations (PR), much attention is focused on influencers, celebrity endorsements, and paid partnerships to boost brand awareness. However, an often…

The shift to remote work is no longer just a corporate fad—it’s a full-blown revolution. What started as a pandemic-induced necessity back in 2020 has…

Let’s face it—crisis communication is rarely a laughing matter. When the stakes are high and tensions are thick, using humour in your messaging can feel…

In today’s socially connected and politically charged world, it appears like every brand is being called upon to make a statement about something. From climate…

Apologising can be hard—just ask any corporate brand that’s found itself in hot water. Whether it’s due to a faulty product, a PR blunder, or…

We live in a world where trends change faster than reels on Instagram, and India’s PR landscape has become battlefield between two powerful forces: Influencers…

Imagine you’re enjoying a cup of chai at your usual roadside spot joint, and suddenly, a shiny robot rolls up before spilling the latest Bollywood…