Views August 30,2019
My previous article was on Brand Ambassadors while this article is an extension of the same but talks about media ambassadors. Gone are the days when journalists were recognised with media houses. RK Lakshman...
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“Every employee is a PR ambassador” wonder how many corporates or even PR consultancy heads know of this....
August 16,2019 READ MORE
Election time is always a celebration for political outfits however it is a big challenge to reach out...
April 30,2019 READ MORE
Historically we have seen that unlike other outsourced services, PR is very close to the heart of the...
October 26,2018 READ MORE
Many big, small and medium size consultancies would have come across inquiries related to one-time PR activities also...
August 30,2018 READ MORE
The evolution of PR as a business in India started in 1980’s however it evolved as a business...
August 02,2018 READ MORE
Having been around the PR, Corporate Communications business for a while, I believe I have a good understanding...
July 05,2018 READ MORE
With the advent of media options in the last 15 years in India, TV media has evolved considerably....
June 14,2018 READ MORE
The traditional methods of campaigning are still ubiquitous in India with prospective political candidates going door-to-door distributing freebies,...
May 17,2018 READ MORE
In my personal view, this is the primary reason so many countries around the world are getting frighteningly...
April 27,2018 READ MORE