Articles by Raghavendra Rao

My previous article was on Brand Ambassadors while this article is an extension of the same but talks about media ambassadors.  Gone are the days…

“Every employee is a PR ambassador” wonder how many corporates or even PR consultancy heads know of this. Large corporate with a strong HR wing…

Historically we have seen that unlike other outsourced services, PR is very close to the heart of the top management and is closely monitored. There…

Many big, small and medium size consultancies would have come across inquiries related to one-time PR activities also termed as “Projects”. Many such clients while…

The evolution of PR as a business in India started in 1980’s however it evolved as a business model in 1990 when globalisation arrived in…

Having been around the PR, Corporate Communications business for a while, I believe I have a good understanding of the personal characteristics that are commonly…