ReputationToday, Author at Reputation Today

Features April 5, 2016

SEVEN Limitations of Public Relations

The advantages of PR, the strategies, tools and trends are subjects often talked and written about by experts of the profession. What remains untouched and…

Features April 5, 2016

Infographics in PR: SEVEN Tips to Remember

With the rise of digital and social media share in the PR mandate several new tools have come to play an important role in public…

Features March 16, 2016

Top 5 ways to build better media relations

A company’s media image is as good or as bad as its PR team’s relations with journalists. A pitch or not, it’s important to maintain…

Features March 6, 2016

How to Write an Effective Press Release

There’s a lot that goes into making a journalist care for your press release or close it as soon as it’s opened. And the harsh truth…

Features March 5, 2016

What makes a successful PR campaign?

With growing awareness of PR and advertising among brands – old, new, and even upcoming – several campaigns get launched daily in different parts of…

Features March 5, 2016

Top 7 Tricks to get the Best out of your PR Consultants

Regular monitoring and some motivation goes a long way in extracting the best output from your PR consultancy. Here’s how to outperform your own PR…

Features March 5, 2016

New Age Corporate Communicator: Information Dispenser To Indispensable Resource

The role and responsibility of a corporate communications professional has come a long way since its inception. It’s no more limited to preparing communication and…

Features March 4, 2016

Seven ways to deal with Stress in PR

Now we know that with proof that PR is one of the most stressful jobs in the world. Sixth most stressful job, to be precise….

Features March 4, 2016

Back To Basics: Online Reputation Management

Reputation management is the practice of attempting to shape public perception of a person or organisation by influencing online information about that entity. In today’s…