Articles by Ritu Bararia

A corporate brand’s public relations strategy can benefit considerably by using Twitter as it gives the business the ability to connect and interact with its…

It is good to see that majority of brands, today, have woken up to the importance of social media for publicity and promotions in a…

It is unfortunate that Corporate Communications has traditionally been treated as a stepchild in the corporate structure so much so that the function hardly gets…

A Corporate Communications professional is expected to be an expert in writing skills, social media techniques, and public speaking which are major contributors towards succeeding…

The basic definition of Public Relations, as we see it, is to put forth a positive message or create a positive perception about a product,…

Having served as the PR lead of some renowned brands, I have had the fortune of being the face of those brands for the outside…