Roger Darashah, Author at Reputation Today

Views February 22, 2017

It’s not about you anymore

One of the most enduring pieces of professional advice I have ever received was this: consider a brand as if it were a person; one…

Views January 4, 2017

2017 – The Year of Reverse Mentoring

The paraphrase – and adapt – Mark Twain, tales of the death of the media have been greatly exaggerated. Beyond North America and Europe, journalism,…

Views December 1, 2016

Media grazing – A defence of a dying art

Internet activist Eli Pariser coined the term ‘media bubble’ to describe the restrictive effect of algorithms and other filters on people’s view of the world. The…

Views October 5, 2016

What I learnt from our Advertising cousins

I’ve just returned from this year’s PRAXIS – now one of the world’s largest gathering of PR professionals. This prompted the question: What do you…

Articles by Roger Darashah