Articles by Sarita Bahl

Two functions stand out in this time of pandemic. One is clearly communications, which is at the center of it all. The other is corporate…

One of the key objectives of a communicator is to create value for the organisation/brand. Together, with the PR firm who is an equal partner…

I just finished watching the documentary ‘Untouchable’ that showcases the Harvey Weinstein story and traces the journey of his sexual exploitation of women. The key…

Yes, you read that right. Let me explain. How many times have you either approached a job interview or handled a new project or a…

A couple of weeks ago, we got the message from Promise Foundation that PRAXIS 2020 was being postponed. Given the huge uncertainty prevailing due to…

During the past one-month innumerable articles have appeared on Reputation Today that speak of how the world has/is changing and how Communications needs to change….

I am today reminded of the early 17th-century saying: ‘Adversity makes strange bedfellows.’ You can try replacing the word ‘adversity’ with ‘enemies’ or ‘politics’ or…

Caution: This is a tongue-in-cheek piece of fiction and must be read with dollops of humor. No offences meant whatsoever. My mother’s hard knock on…

As a communicator whose work often involves partnering closely with PR firms, transparency, integrity and honesty play a crucial role. Often confidential and sensitive information…

For decades, I have struggled to be a superwoman, a juggler managing multiple tasks and environments at one go and making sense of what that…