Articles by Shree Lahiri

In a digital borderless world, products, technology, people, market strategy can all be copied. What remains ours is our workplace culture and purpose – and…

Spelling out that communication resonates by telling stories, Rukmini S, Data Journalist and Author indicated that numbers and stories don’t have to be at odds…

Why do people buy luxury brands?  It’s because they want to communicate something about themselves. Luxury is about dreams and making dreams come true, clarified Ipsita…

South Asia has a mix of regional and local PR strategies, because it’s about thinking regional, but staying local. Evidently, there has to be a…

Unique talent has the advantage of increasing business performance. It contributes to an organisation’s continuous growth and also has the ability to meet changing business…

The power of small is often undermined and we’re taught there’s power to largeness, observed Shreya Krishnan, Aon India as she kicked off the discussion…

The best-run businesses have a thorough approach to planning for growth.Leaders make informed decisions on the direction businesses are headed. Thinking strategically is an opportunity…

The new normal. Far from being a catchword, COVID-19 has truly changed the world. Significantly, many businesses have been severely impacted by the coronavirus pandemic….

We’re living in the age of communication overload. This has picked up with the pandemic, creating an unparalleled challenge for brands, as they struggle to…

Communication is a central component of the core business of a Centre of Excellence, and it is critical that we need to communicate effectively with…