Absolutely Brands

COVID-19 is all anyone can talk about lately. The pandemic continues to spread like wildfire, pausing the lives of people, educational institutions, and businesses —…

In the 21st century, Facebook and social media have become synonymous with each other. The social networking site has evolved greatly since its inception by…

Need a new bag? Find it on the Internet. Want to know your personality type? Take a quiz on the Internet. Love cats? Check out…

When Meghan Markle married Prince Harry in 2018, the world’s eyes were on this royal union — and when I say the world, I really…

Recently, my daughter and I were chatting over our cup of morning tea. While talking about the usual, she suddenly asked me what Women’s Day…

Late last month, basketball icon Kobe Bryant lost his life in a helicopter crash, along with that of his daughter and seven others. To say…

My piece last week was the first in this two-part series on the best ad campaigns from the last decade. We discussed brands ranging from…

We’re just about getting into the groove of this new decade, and publications are replete with ‘the-decade-gone-by’ lists. Be it inspirational women, cult-favorite TV shows,…

A lot of us in this business have come by a particular quote — the best marketing doesn’t feel like marketing. What does this mean?…

We all love music — whether it’s Adele or A.R. Rahman, music is a universal language that triggers emotions and memories. Our brains activate certain…