Absolutely Brands

Think about how many brands you engage with on a daily basis — from the moment you open your eyes till the minute you hit…

All of us love ideas that are outrageously unconventional — though probably not the first time we hear them. This initial resistance comes from the…

There’s one thing I always say — that a compelling story is the most powerful tool any brand can have in its arsenal. It’s the…

Have you ever thought of what people would say about your brand if it were no longer around ? How would people remember what you…

Any brand worth its salt knows that video has to be part of its marketing strategy. Why? Simply because, time and time again, it has…

Talk to any marketing purist, and they’d all tell you the same thing — that brand building and lead generation fall into different stages of…

When I use the term ‘infographics’, I’m certain almost everyone knows what I’m talking about. Just in case you haven’t heard the term, I’m sure…

We’ve all been part of presentations where we’ve had to stifle our yawns or plaster interested looks on our faces, haven’t we? Well, what happens…

Rewind a few years, and we all possibly had our go-to stores for shoes, makeup, furniture, and so on. Cut to 2019, and this still…

There are two things I talk about often in my articles. The first being brand consistency, and the second, building trust with your TG. In…