Absolutely Brands

It’s 2019 — so when it comes to marketing, the tried-and-tested methods may no longer be enough. Think about it; how many city-dwellers you know…

Picture a scenario where your brand could talk directly to your target audience in an environment with minimal distractions, and at least 80% of this…

Ever heard the phrase “meet them where they are”? It’s used in multiple contexts, but as someone who works in communication, I think it’s most…

In my years of experience in the advertising profession, I’ve realised that a lot of the time, people say one thing, but mean another. And…

‘Work culture’ and ‘brand’ are often considered to be separate aspects of a company’s journey — but in reality they are very much an interconnected…

I’m going to use something I’ve said in a previous piece as a starting point for this one — consumers buy a brand, not a…

When starting out a career as a marketer, one of your first major decisions is choosing whether to work for a brand, or a consultancy…

All of us know Airbnb — it’s now an iconic brand that lets you find a temporary home anywhere in the world. In fact, today,…

If you’ve turned on the TV or logged on to social media in the last few weeks or so, you know what everyone’s been talking…

Your brand is the face (and voice) of your company. Think of it as a storefront. If your name, logo, and colors don’t speak to…