Brain Storm

Everyone is going digital and that’s been the buzz word of the day in the lives of communications professionals for the last few recent years…

“We are hiring Interns” and “Management Trainees Welcome” are very common lines students of professional courses come across at various points in their job-hunting process….

Don’t we often receive random questionnaires through various channels like email and personal messaging platforms like FB Messenger of What’s App seeking some of our…

Brands have their ambassadors, and they are used for promoting brands is a well- known fact. Almost all companies dealing in the B2C environment (especially)…

In the age of hyper-connectivity, where there are multiple stakeholders constantly interact with the organisation or any entity for that matter at numerous and diverse…

While growing up I distinctly recall often receiving big envelopes selling subscriptions of a very popular monthly general-interest magazine, which always made an interesting read….

WYSIWYG is an acronym for “what you see is what you get”… It’s an acronym most of us are familiar with as we grew up…

How often have we come across this situation as public relations professionals when we are discouraged of our story pitches to the media as if…

Did we hear things like mission-critical, paradigm shift, peel the onion, deep-dive, or low-hanging fruit for that matter? Well in our day-to-day corporate discussions, meetings,…