This column is called ‘Destination Mindset’. We know that as Communications practitioners in pursuit of mindshare, we study the mindsets of our target audience and…
I am privileged to write this column every week and share my views and experiences with you. While this column is targeted at communication professionals,…
Employees with a positive mindset and alignment with the organisation’s bigger picture and strategic goals are critical in ensuring business stability, continuity, and certainty especially…
Human evolution is a reality. Look at the way mankind has developed over the centuries. All communicators need to keep their critical influencer set –…
My favorite hobby has always been people. Studying them, watching how they live life, laugh, deal with their problems, and react. From my childhood, I…