Features

The importance of partnerships and collaborations is basically to develop a niche for your brand and stabilise revenue generation. In today’s fast-paced environment, organisations need…

If these unprecedented times have taught us anything, it’s the importance of authentic, humane communication. Adapting to different communication channels as the ‘new normal’ set…

How do we define ‘sustainability’ in communication?  It’s about consciously integrating ‘sustainability’ in a communication strategy by informing stakeholders about an organisation’s sustainability goals. Significantly,…

Futureproofing anything assumes we know the future, highlighted Rohit Bansal, Group Head, Corporate Communications, Reliance Industries as he kicked off his discussion on “Futureproofing of…

Having evolved from the traditional angle, PR today focuses on engagement – with target audiences, with the media, with influencers and so on. The payoff…

Public Relations in India has witnessed staggering growth since the 1990s. As organisations realised the importance of communicating efficiently with their target audience and increasing…

In a digital borderless world, products, technology, people, market strategy can all be copied. What remains ours is our workplace culture and purpose – and…

Spelling out that communication resonates by telling stories, Rukmini S, Data Journalist and Author indicated that numbers and stories don’t have to be at odds…

Why do people buy luxury brands?  It’s because they want to communicate something about themselves. Luxury is about dreams and making dreams come true, clarified Ipsita…

The PRomise Foundation and PRmoment.in, announced the winners of the seventh edition of the Fulcrum Awards on Saturday, August 6th, 2022 at a gala awards…