Open Canvas

Whether you are using PR to boost business or awareness, being consumer-centric is the key to successful campaigns. That means, having a deep understanding of…

We all know that storytelling works better than hard selling. In fact, most people read online reviews to make purchase decisions instead of letting advertisements…

A sizeable world population is spending their time online every day, particularly on social media. According to Emarsys 2019 report, there are 3.5 billion daily…

When was the last time you went out to dinner with family or friends, and instead of listening to the conversation at your table alone,…

A stripped down definition of media monitoring is to be in the know of what is being said about your brand, the competitors, the community,…

Ever succeeded in getting your dream job or role only to find that there are aspects of it you don’t particularly enjoy? Whether it’s a…

Time and again it has been told, rather drilled into our heads to have a positive attitude. To be optimistic. Towards life and everything else…

Have you always had a dream of working for yourself? Are you enticed by the perks it offers like flexibility to work independently? While it’s…

Everyone knows the advantages of reading industry-related blogs. The practice arms us with new information pertaining to our work, which in turn allows us to…

The media community is notorious for giving its professionals their share of ups and downs. Sometimes it’s on an individual level, sometimes it’s the entire…