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Using Data to Measure Success and Create Personalised Communication In today’s fast-paced world, public relations (PR) have evolved far beyond traditional methods of simply getting…

In today’s digital era, data is the new currency. Companies use it to tailor marketing strategies, improve services, and ultimately create a seamless experience for…

Do you feel pressured to deliver results especially when sales cycles seem to drag beyond a 6–8-month cycle for no reason? You’re not alone. According…

Imagine you just found an insightful article that could help your team tackle a common issue. Instead of sharing it openly, you forward it directly…

Today, with heightened consumer awareness and direct engagement, corporates face greater reputational risks. The expansion of communication channels has reduced the ability to shield themselves…

As I began writing another piece in this series, this bible of a book for expectant mothers, What to Expect When you’re Expecting, suddenly came…

As we move closer to 2025, public relations is experiencing a dramatic evolution. No longer reliant on gut feelings or anecdotal evidence, PR is embracing…

In an era where artificial intelligence is reshaping industries across the board, the public relations sector finds itself at a crucial intersection of technology and…

In today’s digital world, authenticity isn’t just a buzzword—it’s a core value for brands, especially in India, where younger generations like Gen Z and Millennials…

In the ever-changing world of digital marketing, data has become the go-to tool for success. Creativity and gut instinct still have their place, but they’re…