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The digital marketing landscape has been evolving rapidly, and artificial intelligence (AI) is playing a pivotal role in this transformation. In India’s advertising industry, where…

James Anderson played his first Test match on May 22nd, 2003 at Lord’s and his last on July 12th, 2024 at the same ground, a…

Imagine navigating today’s dynamic business environment without a strategic communicator at the helm. Impossible, right? Yet, for years, communications leaders have often been relegated to…

We don’t need Women’s Day to discuss the important aspects of being a successful woman. One of these key areas is financial literacy. While many…

We live in demanding times surrounded by global and regional issues that impact on us at a global, regional, national and local level.  This can…

Are you leaving money on the table this holiday season? As a B2B business owner, you might think holiday marketing is just for consumer brands….

In a surprising turn of events, Google has decided to delay its plan to block third-party cookies. This change holds considerable weight for digital marketers,…

In the complex world of public relations, achieving consensus among stakeholders can be a daunting challenge. Each group—whether they be internal departments, executives, clients, or…

In today’s fast-paced and ever-evolving business landscape, I’ve realised that a leader’s role has evolved far beyond traditional management. Leadership, for me, is not just…

In today’s rapidly changing world, uncertainty has become a constant. Whether it’s economic shifts, technological advancements, or global events, leaders are increasingly faced with situations…