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Today, in the wake of COVID-19 when the world is in quarantine and shutdown, digital mediums have become vital, and brands are deep diving into…

In the last two weeks, as the world braced to control the pandemic, communication professionals were busy preparing for the unknown. Never in our life…

The Yes Bank crisis and scare the depositors and investors were put to is now a familiar story for us in India. The Reserve Bank…

In all my growing up years I have always been fascinated with the metaphorical idioms used in our communication. One of the most intriguing one…

The advertising community is known for breaking stereotypes. There are several ads, particularly in the recent past like the ‘Mama’s Boy’ by Star Plus, Tanishq’s…

As we stepped into 2020, Coronavirus fear gripped the world. As on date, nearly 30 countries reported cases of the virus. It has impacted citizens…

Free trade, organic, 100% natural, consumerism, youth marketing … and the list goes on. What I am listing here are not just words but jargons…

Recently, the Indian Readership Survey (IRS) data was released. It is not surprising to see, barring a few newspapers, other top publications across languages report…

In the past few days, two developments caught my attention. One that everyone in the nation knows… involving a TV editor and anchor and a…

Recently reacting to one of my columns, a reader asked, technology and social media is making personal touch redundant, do you think it has caused…