Zesty Life

Brands across industries are trying to capture the attention of their customers all the time, irrespective of the geography that might be operating in. The…

Over the last few weeks, life has totally changed for millions across the world. Work from home and online meetings have emerged as the new…

In the age of internet and digital media, brands fight to carve a niche positioning for themselves and capture the attention of their target audience….

Life is generally not a fairytale. The twists and turns can sometimes ensure that one cannot keep afloat for a long time. Life throws a…

These are testing times. The world is struggling to cope with fear and the negative effect of the novel Corona virus that has impacted over…

One of the most common discussion topics in corporate houses is around good leadership and what it takes to be a good leader. There are…

Millennials and Gen Z together represent a majority of customers that companies are targeting, as they a powerful driving force across economies. Also, both of…

Digitisation is touching all facets of our lives- from smartphones, tablets, fitness gadgets, laptops, home assistants, voice recognition systems, personal health and financial tools, to…

A startup has a range of challenges to address- from building a viable business model, to getting the right team in place, and expanding the…

In today’s world, all brands are fighting to capture eyeballs or get those two minutes of attention from their target audience. The fight to grab…