The organisers of The Fulcrum Awards – PRomise Foundation and PRmoment.in, announced the winners for 2018 on Saturday, September 29th at a gala evening at HICC, Hyderabad. The awards night saw a gathering of almost 700 professionals from public relations firms and in-house communication teams of over 100 corporate organisations. This is the largest such gathering of communications professionals in India.
The winners were selected by a jury of 18 eminent in-house communication leaders, after rigorous online and offline evaluation of the entries. Following our practice from last year, the judging process has been reviewed by PwC.
The awards night commenced by honouring veteran communications professional Roger C B Pereira with the Fulcrum Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 12 sub-categories for Technique Awards and 11 sub-categories of Sector Awards. Individual achievement awards in in-house and consultancy categories and the special awards categories for teams and consultancies were also announced.
The Awards Night is powered by Standard Chartered Bank. It is supported by Heckyl Technologies and Cision. The partners include SCoRe, Reputation Today, PRCAI, Avignyata and Plane Crazy Studios. The awards system is unique as it does not solicit sponsorship from nominees and does not permit jury members to send entries from their organisations. It is also the only awards system honouring Public Relations excellence that engages a Big Four audit firm to review the process.
TECHNIQUE CATEGORY
C1. BEST USE OF CONTENT
Campaign Title
Entrant name
Partner Organisation
Gold
Channelizing Conversations to Shape The Narrative Of Gender Pay Gap
Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Monster.com
Silver
Just Laugh, SING, and Be Secure
Adfactors PR Pvt ltd
Godrej Security Solutions
Bronze
Unboxing the All-New Ford EcoSport
Ford India Pvt Ltd
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C2. BEST USE OF CREATIVITY AND INNOVATION
Campaign Title
Entrant name
Partner Organisation
Gold
Mumbai Khadde Mein
Burson Cohn & Wolfe (Genesis Burson-Marsteller)
RED FM
Silver
When Jailbirds Sang
Adfactors PR Pvt Ltd
Godrej Locking Solutions and System
Bronze
Kentucky Flying Object (KFO)
Edelman India
KFC India
C3. BEST USE OF EVENT CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
Victims no longer, cheer for the Heroines
Adfactors PR Pvt Ltd
Viviana Mall
Silver
Pharrell Williams’ India visit to launch Hu Holi with Adidas
PR Pundit Public Relations Pvt Ltd
Adidas India
Bronze
Resonating Indira in today’s India!
Value 360 Communications
Indira Gandhi Memorial Trust
C4. BEST USE OF DIGITAL CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
Unhide Psoriasis Digital Campaign
D Yellow Elephant
Novartis India
Silver
Launch of India’s Platelet Donor Community
Godrej Communications Team
Godrej
Bronze
When Jailbirds Sang
Adfactors PR Pvt Ltd
Godrej Locking Solutions
C5. BEST USE OF INTEGRATED COMMUNICATIONS
Campaign Title
Entrant name
Partner Organisation
Gold
Not Every Super Hero Wears A Cape
Burson Cohn & Wolfe (Genesis Burson- Marsteller)
Cartoon Network (Turner India)
Silver
FIFA U-17
SPAG Asia
FIFA – U17, AIFF
Bronze
Keep It Pumping India – Heart Failure Awareness
SPAG Asia
Novartis Pharmaceuticals
C6. BEST USE OF PUBLIC AFFAIRS
Campaign Title
Entrant name
Partner Organisation
Gold
A government awakening on GST
Value 360 Communications
Urban Clap
Silver
Correcting Vision, Improving Lives
Edelman India
Essilor India
Bronze
Every Life is Precious
SPAG
Sanofi Genzyme
C7. BEST MANAGEMENT OF CRISIS
Campaign Title
Entrant name
Partner Organisation
Gold
Nayi Umeed (A New Hope) – #ChangeIsNear
MSL India
SBUT
Silver
#MumbaiLifeLine3
Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Mumbai Metro Rail Corporation
Bronze
Managing Reputational Risk Arising out of Regulatory Issues
Biocon Limited
—
C8. BEST USE OF INTERNAL COMMUNICATIONS
Campaign Title
Entrant name
Partner Organisation
Gold
Do the right thing
Vodafone India
—
Silver
Frequency: Where Music Inspires Participation
Adfactors PR PvtLtd
—
Bronze
Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling
Text100 India
NetApp
C9. BEST NEW PRODUCT LAUNCH
Campaign Title
Entrant name
Partner Organisation
Gold
Connect to Care!
Ideosphere Consulting Pvt Ltd
Balco Medical Centre
Silver
Successful Launch of India’s first Madame Tussauds in Delhi
Perfect Relations Pvt Ltd
Madame Tussauds
Bronze
PEDLing towards New India
Fuzion PR Pvt Ltd
Zoomcar
C10. BEST USE OF MEDIA RELATIONS
Campaign Title
Entrant name
Partner Organisation
Gold
Paytm – On a mission to bring half a billion Indians to mainstream economy
Value 360 Communications
Paytm
Silver
#MumbaiLifeLine3
Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Mumbai Metro Rail Corporation
Bronze
Kentucky Flying Object (KFO)
Edelman India
KFC India
C11. BEST CSR CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
Saluting Women Power in Rugby
Adfactors PR Pvt Ltd
Societe Generale
Silver
Carton Le Aao, Classroom Banao
Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Tetra Pak
Bronze
Launch of India’ first Platelet Donor Community
Godrej Communications Team
Godrej
C12. BEST REGIONAL CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
Punjab Di Beauty No 1
Godrej Communications Team
Godrej
Silver
Thomas Cook goes Desi
Adfactors PR Pvt Ltd
Thomas Cook India
Bronze
Special-edition Colgate Active Salt Pack Campaign in Tamil Nadu
Fuzion PR Pvt Ltd
Colgate-Palmolive (India) Ltd
SECTOR CATEGORY
D1. BEST HOSPITALITY AND TRAVEL CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
Riding the Honda Navi under the Goan Sun
Adfactors PR Pvt Ltd
Goa Tourism Development Corporation and Honda Motorcycle and Scooter India
Silver
India’s love affair with Singapore
Adfactors PR Pvt Ltd
Singapore Tourism Board
Bronze
Live Like a Local
20:20MSL India
Airbnb
D2. BEST AUTOMOBILE CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
Inspiring Aspiration with TVS Apache
TVS Motor Company
—
Silver
Roads That Honk
MSL India
Hindustan Petroleum Corporation Limited, India
Bronze
The Orange Day
Ketchum Sampark Pvt Ltd
Bajaj Auto Ltd
D3. BEST LIFESTYLE, LUXURY AND SPORTS CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
All the kids go Kabaddi, Kabaddi, Kabaddi!
Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Star Sports
Silver
Launch of Jo Malone London in India
PR Pundit Public Relations Pvt Ltd
Jo Malone London
Bronze
Thomas Cook goes Desi
Adfactors PR Pvt Ltd
Thomas Cook India
D4. BEST TECHNOLOGY AND TELECOM CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
Powering Indian Police with Artificial Intelligence
Value 360 Communications
Staqu Technologies
Silver
Capture Different
FleishmanHillard
GoPro
Bronze
On a mission to bring half a billion Indians to mainstream economy
Value 360 Communications
Paytm
D5. BEST HEALTHCARE AND PHARMA CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
P&G Vicks- Touch of Care
20:20 MSL India
Procter & Gamble Hygiene & Health Care
Silver
Launching India’s First Free Condom Store
AvianWE
AHF India Cares
Bronze
Hearing Matters: Increasing awareness of newborn hearing screening in India
Edelman India
Cochlear
D6. BEST CONSUMER PRODUCTS AND RETAIL SECTOR CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
McDonald’s ‘Flavours Without Borders’ campaign launch
AvianWE
McDonald’s India (West and South)
Silver
Classmate: Much more than a Notebook!
First Partners
ITC Limited
Bronze
Kentucky Flying Object (KFO)
Edelman India
KFC India
D7. BEST NOT-FOR-PROFIT AND ASSOCIATIONS CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
PET Bottles: What is recyclable is not a Waste!
First Partners
PET Packaging Association for Clean Environment
Silver
Launching India’s First Free Condom Store
AvianWE
AHF India Cares
Bronze
Saving India’s Cinematic Heritage
Viacom18 Media Pvt Ltd
—
D8. BEST MANUFACTURING CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
When Jailbirds Sang
Adfactors PR Pvt Ltd
Godrej Locking Solutions and Systems
Silver
The True Value of Sustainable Construction
Ketchum Sampark Pvt Ltd
Ambuja Cement
D9. BEST ENTERTAINMENT AND MEDIA SECTOR CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
Mumbai Khadde mein
Burson Cohn & Wolfe (Genesis Burson-Marsteller)
RED FM
Silver
Toilet – A Love Story
Viacom18 Media Pvt Ltd
—
Bronze
UK India Year of Culture
Text100
British Council
D10. BEST BANKING AND FINANCIAL SERVICES SECTOR CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
“Aviva brings Good Thinking in Insurance – Wins India’s trust & create a movement of Good Thinking”
AvianWE
Aviva Life Insurance
Silver
Winning the Trust of 3.7 Million Microfinance Customers
Ketchum Sampark Pvt Ltd
Ujjivan Financial Services
Bronze
Lifeline to MSMEs of India
Value 360 Communications
Aye Finance
D11. BEST SERVICES CAMPAIGN
Campaign Title
Entrant name
Partner Organisation
Gold
Getting India ready for #JobsofTomorrow
Value 360 Communications
Udacity
Silver
Channelizing Conversations to Shape The Narrative Of Gender Pay Gap
Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Monster.com
Bronze
Realizing India’s e-commerce dream- Shopmatic
Value 360 Communications
Shopmatic
SPECIAL CATEGORY
E1. IN-HOUSE TEAM OF THE YEAR – MID-SIZE(2-4 MEMBERS)
Organisation Name
Winner
Vodafone India
E2. IN-HOUSE TEAM OF THE YEAR – LARGE (5 TEAM MEMBERS OR MORE)
Organisation Name
Winner
Piramal Group
E3. PR CONSULTANCY OF THE YEAR – EMERGING (INR 10 CR AND BELOW)
Organisation Name
Winner
ON PURPOSE
E4. PR CONSULTANCY OF THE YEAR – MID-SIZE (INR 10CR TO 20 CR)
Organisation Name
Winner
PR Pundit Public Relations Pvt Ltd
E5. PR CONSULTANCY OF THE YEAR – LARGE (INR 20 CR AND 50 CR)
Organisation Name
Winner
Value 360 Communications
E6. SPECIAL AWARDS-PR CONSULTANCY OF THE YEAR – GIANT (INR 50 CR OR MORE)
Organisation Name
Winner
Genesis Burson-Marsteller (Burson Cohn & Wolfe)
INDIVIDUAL CATEGORY
INDIVIDUAL AWARDS – CONSULTANCY PROFESSIONAL – AUTOMOBILE
Winner Name
Organisation Name
Winner
Anand Mahesh Talari, Managing Director
Mavcomm Consulting Pvt Ltd
INDIVIDUAL AWARDS – CONSULTANCY PROFESSIONAL – TECHNOLOGY AND TELECOM
Winner Name
Organisation Name
Winner
Shivaram Lakshminarayan India Practice Chair- Enterprise Technology
Burson Cohn & Wolfe (Genesis Burson-Marsteller)
INDIVIDUAL AWARDS – CONSULTANCY PROFESSIONAL – NOT-FOR-PROFIT & ASSOCIATIONS
Winner Name
Organisation Name
Winner
Girish Balachandran, Founder and Managing Partner
ON PURPOSE
INDIVIDUAL AWARDS – CONSULTANCY PROFESSIONAL – MANUFACTURING
Winner Name
Organisation Name
Winner
Suman Das Sarma, Senior Partner
Ketchum Sampark Pvt Ltd
INDIVIDUAL AWARDS – CONSULTANCY PROFESSIONAL – BANKING & FINANCIAL SERVICES
Winner Name
Organisation Name
Winner
Gaurav Patra, Co-Founder & Director
Value 360 Communications
INDIVIDUAL AWARDS – IN-HOUSE PROFESSIONAL – AUTOMOBILE
Winner Name
Organisation Name
Winner
Varghese M. Thomas, Vice-President and Global Head of Communications
TVS Motor Company
INDIVIDUAL AWARDS – IN-HOUSE PROFESSIONAL – TECHNOLOGY AND TELECOM
Winner Name
Organisation Name
Winner
Sudeep Bhalla, Sr. Vice President Corporate Communications & Sustainability
Vodafone India
INDIVIDUAL AWARDS – IN-HOUSE PROFESSIONAL – HEALTHCARE & PHARMA
Winner Name
Organisation Name
Winner
Nitin Thakur, Director – Brand and Communication
Max Group
INDIVIDUAL AWARDS – IN-HOUSE PROFESSIONAL – CONSUMER PRODUCTS & RETAIL
Winner Name
Organisation Name
Winner
Ms. Janet Arole, Head – Corporate Communications
Aditya Birla Fashion and Retail Limited
INDIVIDUAL AWARDS – IN-HOUSE PROFESSIONAL – MANUFACTURING
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