Taking PRide November 9, 2017 What happened to my beloved Indigo? – an open letter to the President of India’s Number 1 Airline Dear Aditya, I’m writing to you as a fan of brand Indigo and an admirer of someone of your stature. Not too long ago I…
Views April 21, 2017 Crisis of confidence During a crisis, PR consultancies may often be asked to stop or alter a story. The long held idea of a P.R.O was someone who…
Taking PRide February 20, 2017 17 trends in PR to keep in mind in 2017 This column has been in the freezer for over two months. This was part of the original series of columns at the start of the…