Indigo

Scribe View December 4, 2018

Why IndiGo is a ‘spouse brand’ and how it flies high despite complaints and jokes

IndiGo Airlines seems to be the butt of jokes and memes, and that is giving it a brand presence of a unique kind. I want…

Scribe View April 17, 2018

IndiGo proves the customer is not always right … and it may be right in doing so

I would not mind beginning with a joke as I discuss IndiGo Airlines this week. In fact, two jokes. The first one goes: Customer: “Waiter,…

Taking PRide November 9, 2017

What happened to my beloved Indigo? – an open letter to the President of India’s Number 1 Airline

Dear Aditya, I’m writing to you as a fan of brand Indigo and an admirer of someone of your stature. Not too long ago I…