Views August 10, 2017 Meet deadlines to hit headlines Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do not understand media deadlines. Journalists are often…
Views July 18, 2017 Mastering the Art of Managing Media Interviews Media Interviews are often the bane of any spokesperson in most companies, since they have to be on constant guard during these interactions to avoid…
Views February 10, 2017 PR professionals are now ringmasters of the media circus I have been a journalist for 11 years and a PR professional for 20, which also makes me the longest surviving entertainment PR specialist in…