Views February 5, 2019 Understanding Millennials: India’s largest, neediest, and values-based consumers As consumer classifications go, a millennial is typically someone who was born between 1984 and ’96. While the dates are up for debate (with many…
Views April 20, 2017 The Business of PR The communications business has grown leaps and bounds. For me, public relations refers to the ability of an organisation to take control of the PR…
Features October 13, 2016 “Millennials are a highly influential force and their importance is only skyrocketing!” The Millennials are the fastest-growing demographic in both the workplace and marketplace. Globally, they are the emerging adult population that is gradually exerting more influence…