PR Archives - Page 4 of 4 - Reputation Today

Views February 25, 2016

So, what’s there in a name? Everything

“Some are born great, some achieve greatness and some hire public relations officers.” – Daniel J. Boorstin The quote very beautifully explains the job of…

Features February 25, 2016

Reputation and Image: The Difference

Reputation and Image and the management of both is often confused to be the same. Experts draw a fine line between the two. There definitely…

Features February 24, 2016

Top 10 Pioneers of Public Relations

Public relations is said to be the profession of first movers. More often than not, the first movers’ campaigns set the agenda, pave the way…

Views February 22, 2016

Paid Content – Overthrow of PR?

Change is constant and the public relations industry is not bereft of it. PR dimensions have been through subsequent overhauling. What probably began as a…

Features February 18, 2016

Transition from Journalism to PR: A Tough Terrain

Being a fulltime journalist, for almost a decade, with some distinguished mainstream media houses, I can personally vouch for the fact that the shift to…

Features February 17, 2016

Top 7 Differences between PR and Marketing

As PR professional one often comes across the question – What’s the difference between PR and Marketing? The confusion prevails. Though social media has already…

Features February 16, 2016

Back to Basics: Seven Phases of a PR Campaign

Expert professionals suggest that the exercise of Public Relations must always be divided into seven phases. We thought of listing the seven phases only to…

Views February 10, 2016

Networking Not-working!

The PR-person networks. The salesperson networks. The PR-person is a salesperson as well. Never mind whether you are selling soap shop to shop, an insurance…