Storytelling

Views March 5, 2019

Creativity in News?

A compelling argument drew my attention this week by teasing out a new direction to creativity that helped me understand why it is linked to…

Views January 24, 2019

Storytelling as Mass Communication

As someone who argued vociferously even up until the early 2000s against technological determinism, I now eat a humble pie, convinced that technology is indeed…

Views September 19, 2018

Revisiting the art of storytelling

Branding is all about storytelling. It’s about creating an imagery that the consumers aspire to associate themselves with. The Liril girl is the classic example…

Taking PRide July 23, 2018

The Essence of Storytelling

The seven-year itch is a psychological term that suggests that happiness in a relationship declines after around year seven of a marriage. The phrase originated…

Views February 17, 2017

The art of Public Relations

My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…

Features February 14, 2017

What makes corporate culture?

Tracing the development of corporate culture and its impact on public relations in an organisation, it is interesting to note that PR is capable of…