Elections and communication – The mass connect
Election time is always a celebration for political outfits however it is a big challenge to reach out to audiences through various modes of communication…
Articles by Raghavendra Rao
PR services – Trust between client & media
Historically we have seen that unlike other outsourced services, PR is very close to the heart of the top management and is closely monitored. There…
Is Public Relations an essential business function?
Many big, small and medium size consultancies would have come across inquiries related to one-time PR activities also termed as “Projects”. Many such clients while…
The talent crunch in Public Relations
The evolution of PR as a business in India started in 1980’s however it evolved as a business model in 1990 when globalisation arrived in…
Attributes for becoming a legendary Public Relations professional
Having been around the PR, Corporate Communications business for a while, I believe I have a good understanding of the personal characteristics that are commonly…
Time for TV news media to reformat
With the advent of media options in the last 15 years in India, TV media has evolved considerably. My mention is about TV news which…
Impact of social media on politics
The traditional methods of campaigning are still ubiquitous in India with prospective political candidates going door-to-door distributing freebies, promising the well-being of people, extending courtesies,…
Future of print media in India
In my personal view, this is the primary reason so many countries around the world are getting frighteningly polarized. More so in this polarized world,…