VIEWS

Building Luxury Brands

Think of a Rolex. It immediately exudes a sense of awe in the mind. Rolex is beyond a timekeeper. It is a brand that stands…






How entrepreneurs can avoid PR oversights

The importance of incorporating Public Relations (PR) is becoming increasingly evident in the business, especially in the entrepreneurial arena. However, despite innumerable benefits of PR,…


Crisis of confidence

During a crisis, PR consultancies may often be asked to stop or alter a story. The long held idea of a P.R.O was someone who…


The Business of PR

The communications business has grown leaps and bounds. For me, public relations refers to the ability of an organisation to take control of the PR…


Brand Hitler killed Hitler

There is a strong controversial theory about Adolf Hitler having escaped from Germany after the Second World War. Delving into the Führer’s mind from a…