VIEWS





Dealing with a Difficult Client

All of us must have dealt with and spent uncountable hours regaling others with some not-so-nice episodes with an unfair client. In fact, sometimes these…




Caution, Creativity Ahead

Creativity is often described as the life blood of public relations. It is at the core of big programmes, it wins awards for practitioners and…



You can’t kill a story!

Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when you least expect! In fact, even the…