VIEWS




Building Relationship with Media

The presence of the mass media has two main functions which are related to the economy and communications. To support the functions of communication, mass…


Research in Marketing Communications

Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various stakeholders. A successful outreach programme is built…


Networking Not-working!

The PR-person networks. The salesperson networks. The PR-person is a salesperson as well.  Never mind whether you are selling soap shop to shop, an insurance…