Articles by Akanksha Jain

Employee or internal communications has not been the top priority for a majority of organisations over the last few decades. It is something that is…

The year 2021 began on a high, with individuals and companies having high hopes that the new year will turn the tide in their favour,…

Brand communications has undergone a sea of change over the last few years, primarily driven by the change in consumer behaviour and the way the…

The rise of internet and digital media has changed the way we consume content in our daily lives. It has ensured that information reaches to…

‘Agility’- the word is used so commonly across corporate boardrooms today. Agility is about a company’s ability to renew itself, adapt to change and evolve…

Leadership has been an ever evolving skill. There is a lot that has been spoken and written about good leadership. From the alpha male kind…

A phrase very commonly used in corporate board rooms and leadership sessions is ‘lead from the front’. It is also abundantly used in business books…

Public relations business has undergone a number of transformations over the last 2 decades. From just being a print media and coverage-led portfolio, to the…

Executive presence is a relatively untouched topic. Interestingly, it is an extremely crucial one as one rises up the corporate ladder. However, conversations around it…

In the last 20 odd years, we have seen a huge transformation in the way marketing works. The year 2000s were all about traditional marketing-…