Articles by Ira Pradhan


Secrets to creative campaigns

Have you ever looked at an outrageous fashion creation and said, ‘but who wears such things?’  I did. Until I started working on conceptualising creative…


Going green at work

Our work as communications professionals exposes us to a myriad of variegated jobs. Sometimes we get to work on extraordinary projects, completely out of comfort…



Gifts from Japan

In one of my previous assignments, I had this awesome opportunity to work on a coffee table book. Awesome because, I love those décor books…






Feedback is a gift

I thrive on feedback. I have grown a whole career based on them. Sure, that’s a bit of an exaggeration but I cannot tell you…