Articles by Radha Radhakrishnan

It is that time of the year when the world is celebrating International Woman’s Day. Several organisations globally are lining up various activities to showcase…

In 1997, 14-year-old Nathan Zohner convinced 86% of his 9th grade class to vote in favour of banning Di-Hydrogen Monoxide, also known as Water. The…

As a company, you are what your employees behave on social media. Does this statement sound extreme? Several companies are successfully using employees as brand…

We have several instances around us of some of the best people are not able to work together. Brilliant directors cannot work with versatile actors,…

‘Cancel culture’ is a modern form of ostracism in which someone is thrust out of social or professional circles – either online on social media,…

The last couple of days have seen cricket fans and followers in a frenzied rapture. The Times of India newspaper ran the headline, “Guts and…

We have seen ambush marketing, surrogate advertising, and now we are in the era of Insta-visibility marketing. Ambush marketing, also known as coat-tail marketing, is…

When New Year is around the corner, people go hyperactive making resolutions for the new year.  Some of the standard new year resolutions are to…

In my column last week, I wrote about the lessons learnt from the pandemic in 2020. I want to wind up my column this year…

It is the year-end. It is that time of the year when people are busy deciding on best film celebrities, best newsmakers, best sports stars,…