Articles by Raja Ghoshal

In the tapestry of our digital lives, a revolution is in the air – one that doesn’t rely on flashy visuals or scrolling feeds. It’s…

As the saying goes, everything remains the same yet nothing lasts forever. It aptly applies to brands as well. A mighty brand of yore often…

First things first, it is not easy to understand the Indian PR & Communications industry and the operative media environment vis-à-vis the global matrix in…

The times, they are a changing’ and so are the dynamics of social media and its all important catalyst – the influencers! Till some time…

With the National elections round the corner, what could be a more powerful affirmation for Political PR! Indeed, it would not be out of order…

So what’s your Story?! While everything else gets weary and clichéd, a story doesn’t! There is something so captivating and endearing about a story, that…

Public Relations and Advertising are so similar. Public Relations and advertising are so different. Seems contradictory? You, bet! Yet both are true and both are…

The recent Balasore Train tragedy, among other things, brought to the fore the importance and significance of Corporate Social Responsibility (CSR). Often, people are cynical…

There was a time when there was no Social Media. Print Media reigned supreme for News. Then came Television and there was the classical binary…

Question: What is the role of Strategy in Communications? Answer: Everything. And then some… Strategic communication is more than just a buzzword. In essence, it…