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Features February 17, 2016

Top 7 Differences between PR and Marketing

As PR professional one often comes across the question – What’s the difference between PR and Marketing? The confusion prevails. Though social media has already…

Features February 16, 2016

Back to Basics: Seven Phases of a PR Campaign

Expert professionals suggest that the exercise of Public Relations must always be divided into seven phases. We thought of listing the seven phases only to…

Features February 8, 2016

TOP 5 Must Follow Indian PR Blogs

PR professionals are not very avid bloggers. Conflict of interest, client constraints or consultancy guidelines are probably a few of the reasons. Or may be…

NEWS February 7, 2016

Genesis Foundation Wins Top Honours

Genesis Burson-Marsteller’s integrated communications campaign for Genesis Foundation has been adjudged as a winner in the Non-Government Organisation category of the 2016 Asia Pacific Excellence…

NEWS February 5, 2016

2016 Edelman Trust Barometer: Widening Gap

India stands at the fourth position. US presents the largest trust divide, followed by the UK and France. The 2016 Edelman Trust Barometer reveals that…

NEWS February 3, 2016

PPR Worldwide Comes to India

Australia based Professional Public Relations (PPR) Worldwide launched its India operations this January. A part of WPP, the world’s largest communications services group, PPR has…

NEWS February 1, 2016

Publicis Groupe Launches Publicis 90 to Mentor 90 Startups

Publicis Groupe celebrates its 90th anniversary by selecting 90 digital start-ups to mentor & fund Publicis Groupe, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th…

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