Articles by Sarita Bahl

The “U-curve of happiness” is a concept in behavioural economics and psychology, suggesting that happiness follows a U-shaped trajectory over the course of life. It…

What if an alien were to come to earth and look at the way corporate communications is done? What changes would it advocate? Let our…

After spending decades in corporate communications and related roles around it, I have realised that this function is a double-edged sword. It can build lasting…

Where were the corporate communicators when Jaguar decided to unveil its new logo? Last week Jaguar unleashed its new logo followed by a visual advertisement….

There is one aspect of a communicator’s job that is not spoken much about. And that is investor relations/communications. Investor communications is not mere working…

Did you pay attention to the communication style of Donald Trump and Kamala Harris? I mean, how could you not?! It was the clash of…

Risk comes from not knowing what you’re doing – Warren Buffet While chairing a session on ‘Corporate governance and reputation risk management’ for the 3rd…

In my last post I had mentioned about the three trends that communicators will need to navigate in 2025. these are – understanding human behaviour,…

As communicators, we’re used to sailing in familiar and unfamiliar winds, but the future holds new, uncharted territories that will demand fresh thinking. Here are…

Much has already been said about Ratan Tata and the values that he epitomised. This post however reflects on some of Ratan Tata’s famous quotes…