Articles by Shree Lahiri

Varied conversations between policy makers and stakeholders was what the pandemic period witnessed, which was unprecedented. There was quick response, as the shift to the…

Looking at the regional marketing scene in India, the regional segment has off late, become a space that brands just can’t afford to ignore.  We…

We have been on lockdown mode since March, and it has impacted diverse dimensions of life.  Many businesses are adopting the ‘wait and watch’ approach,…

International work experience can often make a huge difference. And it can be both personally and professionally exciting and rewarding too. If you ask me,…

We are living in unprecedented times and we are bombarded by a surge of information – all the time. Can we really sift through the…

While the acceptance of AI in mainstream society is a comparatively new phenomenon, how is it impacting the business world? Over the last decades, it…

Gaining the trust of consumers is crucial – it can make or break your brand. So, it’s critical to your business that you monitor what…

Telling a strong story is crucial to brand building. It assists in shaping how consumers perceive your brand and it also weaves a connect between…

The ongoing COVID-19 pandemic is having a significant impact in countries around the world. Response priorities include protecting the safety and health security of the…