Shree Lahiri, Author at Reputation Today

Features June 24, 2016

“I see future CEOs coming from Public Relations!”

JEAN-MICHEL DUMONT, Chairman, Ruder Finn Asia was in the capital in the first half of June and Reputation Today caught up with him. 2016 clocks…

Features June 23, 2016

Online Reputation Management Tips

Today, the reality is that poor Online Reputation Management (ORM) can directly hit the company’s sales. Whether the company is large or small, negative search…

Engaging Strokes June 17, 2016

Trolling – A new term of engagement

It looks like if you have not been trolled, you don’t feature anywhere! “Trolling” has become part of our vocabulary, today. The loudest noise on…

Features June 17, 2016

PR is Earned Media

We have heard this statement often: Advertising is paid media, Public Relations is earned media. Even professionals get confused and sometimes cannot pinpoint the difference…

Features June 8, 2016

Be a clutter-breaker online: Be Seen and Heard

Today, digital technologies have made it far easier for companies and start-ups to build a network for sharing their messages. Brand owners can stay in…

Features June 3, 2016

Reputation Tracking at Bangalore

The motive of “engaging the intelligent communicator”, was carried forward to the second edition of the Reputation Today Conclave that took place at JW Marriott…

Features May 31, 2016

6 Golden Rules of Public Relations

People may confuse publicity with public relations, and some may mistake one for the other. Public Relations per se, actually creates awareness for a product…

Features May 26, 2016

Strategic Storytelling in PR

In the communications business, we have seen many corporate stories, good and bad, being played out in full dramatic fashion. And very often, it’s the…